Google Penalties: Types and Reasons - SEO EXPERTS KERALA
WHAT IS GOOGLE PENALTY?
A Google penalty is the negative impact on a website's search rankings based on updates to Google's search algorithms or manual review. The penalty can be because of various black-hat SEO techniques or poor quality content.TYPES OF GOOGLE PENALTIES
1. Manual Penalty
When you get a manual penalty, you will receive a notification in your webmaster, which you can see within the manual actions tab under search traffic.Manual actions includes:
- keyword stuffing
- Hacked site
- Unnatural links to/from your site
- Pure spam
- Cloaked images
2. Algorithmic Penalty
A type of penalty which happen when Google rolls out algorithm updates. The only way to know is to check your website ranking or to keep track of your traffic. If your traffic has dropped suddenly, then it may be an algorithmic penalty which you will not receive a notification or alert.REASONS FOR GOOGLE PENALTY
- Duplicate content
- Hidden links or content
- Over optimization
- Buying bad links
- Excessive swapping or reciprocal links
- Missing sitemaps and robots
- Slow speed
- Spammy links
- Keyword Stuffing
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