SEO EXPERTS KERALA

WHAT IS GOOGLE PENALTY? A Google penalty is the negative impact on a website's search rankings based on updates to Google's search algorithms or manual review. The penalty can be because of various black-hat SEO techniques or poor quality content. TYPES OF GOOGLE PENALTIES 1. Manual Penalty When you get a manual penalty, you will receive a notification in your webmaster,   which you can see within the manual actions tab under search traffic. Manual actions includes: keyword stuffing Hacked site Unnatural links to/from your site  Pure spam Cloaked images 2. Algorithmic Penalty A type of penalty which happen when Google rolls out algorithm updates . The only way to know is to check your website ranking or to keep track of your traffic. If your traffic has dropped suddenly, then it may be an algorithmic penalty which you will not receive a notification or alert.  REASONS FOR GOOGLE PENALTY Duplicate content Hidden links or content Over ...

Search engine optimization is a methodology of strategies, techniques and tactics used to increase the amount of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine (SERP) — including Google, Bing, Yahoo and other search engines. White hat  SEO  utilizes techniques and methods to improve the search engine rankings of a website which don't run afoul of search engine (mainly Google) guidelines. Black Hat  SEO  exploits weaknesses in the search engine algorithms to obtain high rankings for a website. Two  Types  of  SEO  are: On Page Optimization and off page optimization. ON PAGE ACTIVITIES: Page Titles Meta Descriptions Meta Tags URL Structure Content Optimization H1, H2, H3,... H6 Tags Keyword Density Image Optimization OFF PAGE ACTIVITIES: Social Networking Sites Guest Blogging Blog Submission Article Submission PPT Submission Forum Marketing Directory Submis...