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Showing posts from December, 2018

Digital Marketing in Tourism Industry

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Did you know the benefits of  digital marketing  in tourism industry? As tourism is a fast growing sector, digital development is more important to target your audience. In order to perform well and gain competitive advantages, tour planners are always looking for the newest and greatest ways to reach their buyer. Over the years, travel agencies and tour planners are using traditional marketing strategies like radio, television, film etc. As we are living in a digital world, creating a digital atmosphere in your business greatly reduces the workload. It includes SEO,  social mediamarketing , email marketing, video marketing etc. Digital marketing target a much larger audience than the traditional marketing does. It increases online visibility and leads for your business. Most of the people search best places & packages before going for a trip. Also 95% of people read online reviews before booking. Online marketing gives you the opportunity to ask questions and reviews

5 Things to do before the New Year

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It’s time to prepare a strategic business plan to achieve your goals in 2019. Most importantly your website. It’s the place where your customers know more about your business. The 5 things that will help your business to grow are: 1.      Take Feedback The most important marketing strategy is to make your clients happy. Take a feedback to know about the interests of your target audience. It makes easy for making changes and adding new services and products. 2.      Update your web design It’s the best time to update your web design. Check whether all important information is there in your homepage and make them easy to read and understand. Try to look your website from a customer point of view. 3.      Update your website content Make sure your website attracts everyone. Updated content will surely increases the time spending on your website. Highlight the most important and unique events and products of the year. There is a great chance of conversion and traffic.

SEO statistics that every business should know

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·        There are over 3.5 billion Google searches per day. ·        More than 90% of traffic and sales come from major search engines. ·        Each year Google changes its algorithm 500 to 600 times. ·        Typically 50% of search queries are 4 or longer words. ·        Over 50% of traffic was generated from mobile phones. ·        75% of people click on first 3 search engine results and only 10% go to second page. ·        More than 80% of people use search engines at least once per day. ·        It is crucial to rank high in organic search results. ·        Most of the people skip to other sites, if your site is not mobile friendly and responsive. ·        SEO leads are greater when compared to traditional marketing. ·        60% of users search online before purchasing a product or service. GET BEST SEO MARKETING STRATEGY  FROM SEO EXPERTS KERALA We think you understood the importance and impacts of SEO for your business. We will hel

SUCCESSFUL SEO STRATEGIES FOR YOUR BUSINESS

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      Search  Engine Optimization is the process of enhancing the ranking of your website in top search engines. 1.      RESPONSIVE WEBSITE Responsive website design is important for good user experience. Websites should function well in desktop as well as smartphones; otherwise users may go back, which increases the bounce rate. Search engines will lower the rankings of websites with higher bounce rate. Check your mobile website to know whether the content is wider than screen or whether the elements are too closer. 2.      ONLINE REPUTATION Online reputation monitoring is essential for every business to target audience and also to improve the business services by knowing what people are saying about your business. You can know the advantages and drawbacks of your business by checking the comments and reviews which you can better serve your customers. Online review is one of the ranking factor for all businesses as Google thinks users prefer top rated compani