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Showing posts with the label Best SEO company in Kerala

Google Penalties: Types and Reasons - SEO EXPERTS KERALA

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WHAT IS GOOGLE PENALTY? A Google penalty is the negative impact on a website's search rankings based on updates to Google's search algorithms or manual review. The penalty can be because of various black-hat SEO techniques or poor quality content. TYPES OF GOOGLE PENALTIES 1. Manual Penalty When you get a manual penalty, you will receive a notification in your webmaster,   which you can see within the manual actions tab under search traffic. Manual actions includes: keyword stuffing Hacked site Unnatural links to/from your site  Pure spam Cloaked images 2. Algorithmic Penalty A type of penalty which happen when Google rolls out algorithm updates . The only way to know is to check your website ranking or to keep track of your traffic. If your traffic has dropped suddenly, then it may be an algorithmic penalty which you will not receive a notification or alert.  REASONS FOR GOOGLE PENALTY Duplicate content Hidden links or content Over ...

5 Things to do before the New Year

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It’s time to prepare a strategic business plan to achieve your goals in 2019. Most importantly your website. It’s the place where your customers know more about your business. The 5 things that will help your business to grow are: 1.      Take Feedback The most important marketing strategy is to make your clients happy. Take a feedback to know about the interests of your target audience. It makes easy for making changes and adding new services and products. 2.      Update your web design It’s the best time to update your web design. Check whether all important information is there in your homepage and make them easy to read and understand. Try to look your website from a customer point of view. 3.      Update your website content Make sure your website attracts everyone. Updated content will surely increases the time spending on your website. Highlight the most important and unique events and products of the...