SEO in Digital Marketing
What is Search Engine Optimization? Search engine optimization(SEO) is the process of improving your website to rank higher in search engines using on page and off page optimization techniques. SEO is the most challenging and cost effective digital marketing technique. SEO is an integral part of any digital marketing strategy. It basically move towards driving customers to your business or services via online platforms. Quality SEO on business website and digital properties is always beneficial to that brand and its marketing campaigns . Nearly 90% of customers check online reviews before buying any product. There is no much difference between SEO and Digital Marketing , SEO is based as a subset of digital marketing. SEO is an important part of your marketing mix.Social media marketing, pay per click(PPC) are also involved in digital marketing tasks. SEO process involves: Site analysis Keyword research competition analysis On page optimization ...