ROLE OF DIGITAL MARKETING FOR BUSINESS GROWTH
WHAT IS DIGITAL MARKETING?
Digitalmarketing is the process
of marketing products or services using digital technologies. It includes
search engine optimization (SEO), search engine marketing (SEM), content
marketing, campaign marketing, social media optimization, social media marketing,
Google advertising and more.
Different digital
marketing techniques are used for different brands or business to benefit their
marketing efforts. It has become an increased advantage for brands and
businesses. It is now common for consumers to post feedback online through
social media sources, blogs and websites on their experience with a product or
brand.
Digital marketing
helps to reach large audience in a measurable and cost effective way.
MAJOR ADVANTAGES OF DIGITAL MARKETING FOR YOUR BUSINESS ARE:
1.
TRAFFIC
INFORMATION AND ANALYTICS
You can view the
number of people viewed your website and the number of times your website shown
in SERP. Analytics show the website bounce rate, traffic, errors, geographic
location, sex, age, interests and more.
2.
IMPROVED
CONVERSION RATES
An effective
marketing strategy helps to increase conversion rates. We can target potential
customers from any location at any time. Search engine advertising and social media advertising
is best for new brand. Conversion can be a phone call, form filing etc.
3.
HIGHER
REVENUES AND ROI
It is important to
increase search impressions, conversion rate and click through rate (CTR) to
improve sales. Smart branding and better revenues helps to have better ROI.
Digital marketing target traffic and impressions that get converted.
4.
KNOW YOUR
COMPETITORS
Digital marketing
helps to know your competitors strength and weakness to improve your business.
It helps to identify competitor’s keywords, backlinks etc.
5.
GLOBAL
REACH
Digital marketing
techniques help to reach your business internationally and expand your business
activities.
6.
LESS COST
THAN TRADITIONAL MARKETING
Less expensive than
traditional adverting and marketing like television, radio etc.
SEARCHING
FOR A DIGITAL MARKETING COMPANY IN KOCHI?
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