SEO in Digital Marketing

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What is Search Engine Optimization?


Search engine optimization(SEO) is the process of improving your website to rank higher in search engines using on page and off page optimization techniques. SEO is the most challenging and cost effective digital marketing technique.

SEO is an integral part of any digital marketing strategy. It basically move towards driving customers to your business or services via online platforms. Quality SEO on business website and digital properties is always beneficial to that brand and its marketing campaigns. Nearly 90% of customers check online  reviews before buying any product.

There is no much difference between SEO and Digital Marketing, SEO is based as a subset of digital marketing. SEO is an important part of your marketing mix.Social media marketing, pay per click(PPC) are also involved in digital marketing tasks.

SEO process involves:

  • Site analysis
  • Keyword research 
  • competition analysis
  • On page optimization
  • Off page optimization
On Page Optimization:

On page optimization is the process of optimizing web pages directly within the website to improve its position in search engines. It involves meta tags, image optimization, content optimization, canonicalization, inbound and outbound links  schema and more.

Off Page Optimization:

Off page deals with promotion methods, all the activities that do away from the website to increase the ranking in search engines.Off page search engine optimization deals with social media sites, blogging, directory submission, forum marketing, social bookmarking, article submission, vedio marketing, image submission etc.

The whole SEO and digital marketing service package come under SEO packages.

About SEO experts Kerala :-

SEO experts kerala is one of the top seo service company which offers high quality services like search engine optimization(SEO), social media marketing(SMM), social media optimization (SMO),pay per click(PPC) and website designing services.



for more details:
visit: www.seoexpertskerala.com

Email: admin@seoexpertskerala.com
Phone: 9074888349









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