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Showing posts from September, 2018

5 Latest Search Engine Optimization Techniques

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5 Latest SEO Techniques: 1. Add keywords to title tag and contents Write attractive title and content to improve your Bounce rate and Dwell time. Readability is an important part of SEO as most Google searches are from mobile devices. Make your content readable and avoid unnecessary & repeated contents. Find the exact keywords that your competitors rank and add enough instances of keywords to your content to improve your ranking. There are some secrets and tricks to get more clicks to your website and one among them is add numbers to your title and description.   Users may have a tendency to click the title with year, number etc.. 2. Improve your internal links An internal link connects a web page to a different page on the same website. Internal linking is an SEO technique commonly used for content marketing. Create lots of contents and internal pages to increase the number of internal links. Internal linking strengthens the SEO value. Use limited number an...

SEO in Digital Marketing

What is Search Engine Optimization? Search engine optimization(SEO) is the process of improving your website to rank higher in search engines using on page and off page optimization techniques. SEO is the most challenging and cost effective digital marketing  technique. SEO is an integral part of any digital marketing strategy. It basically move towards driving  customers to your business or services via online platforms. Quality SEO on business website and digital properties is always beneficial to that brand and its marketing campaigns . Nearly 90% of customers check online  reviews before buying any product. There is no much difference between SEO and Digital Marketing , SEO is based as a subset of digital marketing. SEO is an important part of your marketing mix.Social media marketing, pay per click(PPC) are also involved in digital marketing tasks. SEO process involves: Site analysis Keyword research  competition analysis On page optimization ...

WHY SEO ?

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          SEARCH ENGINE OPTIMIZATION SEARCH ENGINE OPTIMIZATION (SEO) is the way of improving your website to appear in the top positions in the search engines like Google, Yahoo, Bing and more. The majority of the people or users click on one of the top 5 suggestions in the result page. The number of clicks and views for your website will be increased.  IMPORTANCE OF SEO! SEO is important for greater visibility and ranking in a natural way. SEO marketing is more important in today's competitive market when compared to other marketing methods. It is one of the great way to increase the quality of your website by making it user friendly.  Millions of users searching for answers and solutions to their problems in search engines. So it is important to rank in the first page. SEO helps you to create fast and user friendly websites that rank higher in the search engines.  When you are trying to build a product ...