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Benefits of SEO Vs. Other Marketing Strategies

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In older days we know TV s and Newspapers were playing an efficient role while marketing a brand or business. Direct customer interaction was a vivid dream for every business owners in earlier years. But introduction of Online Marketing, made everything real. Now customers are purchasing the quality products through online stores, by sitting in their home, by communicating directly with the brand executives, effortlessly. Could you able to believe that 3.5 billion Google searches are made every day? With a number that high, there’s no doubt that people are already searching online for something that your business offers. But how can you leverage all of that potential? There comes the SEO . It’s a type of Online marketing Strategy. SEO or search engine optimization is the process by which a website gets in to top ranking or first page ranking in Google or other search engines (ex: Bing, yahoo) by authentic on-page, off-page optimization methods or we can say SE...
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Google Penalties: Types and Reasons - SEO EXPERTS KERALA

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WHAT IS GOOGLE PENALTY? A Google penalty is the negative impact on a website's search rankings based on updates to Google's search algorithms or manual review. The penalty can be because of various black-hat SEO techniques or poor quality content. TYPES OF GOOGLE PENALTIES 1. Manual Penalty When you get a manual penalty, you will receive a notification in your webmaster,   which you can see within the manual actions tab under search traffic. Manual actions includes: keyword stuffing Hacked site Unnatural links to/from your site  Pure spam Cloaked images 2. Algorithmic Penalty A type of penalty which happen when Google rolls out algorithm updates . The only way to know is to check your website ranking or to keep track of your traffic. If your traffic has dropped suddenly, then it may be an algorithmic penalty which you will not receive a notification or alert.  REASONS FOR GOOGLE PENALTY Duplicate content Hidden links or content Over ...
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Location: Kerala, India
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What is ping submission & pingback in SEO?

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what is pinging? Pinging is the process of sending auto generated notifications or submitting your blog or site to search engines by pinging tool. In SEO pinging means to tell search engines that the site has been updated and needs to be re crawled. It also helps to crawl and count the newly created back links which helps to increase your site rankings in short time. Why you should use ping submission? It helps to index your site or backlink very fast and easily. As many of the links remains deindexed, it helps to crawl your site url and improve SEO results. Note: Ping a URL only once with a single ping tool and use up to 4 or 5 ping tools. LIST OF FREE PING SITES: 1.  Ping-O-matic 2.  Twingly 3.  Pingler 4.  Pingmyurl 5. Pingmylink 6. Ping.in PINGBACK Pingback is a special WordPress comment that is created when you link to another blog post as long as the other blog is set to accept pingbacks. If another site or blog links to ...
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Digital Marketing in Tourism Industry

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Did you know the benefits of  digital marketing  in tourism industry? As tourism is a fast growing sector, digital development is more important to target your audience. In order to perform well and gain competitive advantages, tour planners are always looking for the newest and greatest ways to reach their buyer. Over the years, travel agencies and tour planners are using traditional marketing strategies like radio, television, film etc. As we are living in a digital world, creating a digital atmosphere in your business greatly reduces the workload. It includes SEO,  social mediamarketing , email marketing, video marketing etc. Digital marketing target a much larger audience than the traditional marketing does. It increases online visibility and leads for your business. Most of the people search best places & packages before going for a trip. Also 95% of people read online reviews before booking. Online marketing gives you the opportunity to ask que...
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5 Things to do before the New Year

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It’s time to prepare a strategic business plan to achieve your goals in 2019. Most importantly your website. It’s the place where your customers know more about your business. The 5 things that will help your business to grow are: 1.      Take Feedback The most important marketing strategy is to make your clients happy. Take a feedback to know about the interests of your target audience. It makes easy for making changes and adding new services and products. 2.      Update your web design It’s the best time to update your web design. Check whether all important information is there in your homepage and make them easy to read and understand. Try to look your website from a customer point of view. 3.      Update your website content Make sure your website attracts everyone. Updated content will surely increases the time spending on your website. Highlight the most important and unique events and products of the...
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SEO statistics that every business should know

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·        There are over 3.5 billion Google searches per day. ·        More than 90% of traffic and sales come from major search engines. ·        Each year Google changes its algorithm 500 to 600 times. ·        Typically 50% of search queries are 4 or longer words. ·        Over 50% of traffic was generated from mobile phones. ·        75% of people click on first 3 search engine results and only 10% go to second page. ·        More than 80% of people use search engines at least once per day. ·        It is crucial to rank high in organic search results. ·        Most of the people skip to other sites, if your site is not mobile friendly and responsive. ·      ...
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SUCCESSFUL SEO STRATEGIES FOR YOUR BUSINESS

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      Search  Engine Optimization is the process of enhancing the ranking of your website in top search engines. 1.      RESPONSIVE WEBSITE Responsive website design is important for good user experience. Websites should function well in desktop as well as smartphones; otherwise users may go back, which increases the bounce rate. Search engines will lower the rankings of websites with higher bounce rate. Check your mobile website to know whether the content is wider than screen or whether the elements are too closer. 2.      ONLINE REPUTATION Online reputation monitoring is essential for every business to target audience and also to improve the business services by knowing what people are saying about your business. You can know the advantages and drawbacks of your business by checking the comments and reviews which you can better serve your customers. Online review is one of the ranking factor for all...
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