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Showing posts from October, 2018

5 LEAD GENERATION STRATEGIES

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1. WRITE ATTRACTIVE TITLE AND HEADLINES  A great headline forces the people to click your links in search engines and social media’s. First job in SEO is to attract clicks from well-targeted visitors, catchy titles always get a click and traffic more than others. Also write Titles and headlines with keywords to increase the search engine rankings. 2.      CREATE EVERGREEN CONTENT  Content is King! Compelling content plays an important role in lead generation . Marketers have come to rely on content to engage prospects and customers in today's buyer landscape, but to do so, your content must educate, inspire, valuable and informative.   3.      SOCIAL MEDIA Social media  is an essential piece of your business marketing strategy. Social platforms help you connect with your customers, increase awareness about your brand, and boost your leads ...

4 IMPORTANT SEO STRATEGIES TO FOLLOW

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OUR SEO TACTICS: 1. TECHNICAL SEO Our technical SEO team checks how well your site can be crawled and indexed. The main areas are: Crawling: Can search engine crawler/ spiders/ bots can scan your website? Indexing: Make it clear which pages the search engine should index and return? Website Speed: Fast page load times are a crucial factor to decrease the bounce rate. Mobile Friendly: Check whether your site adapt for mobile users? Hierarchy: How is your content structured on your website? 2. CONTENT Check your content is valuable and provide answers to the users questions. The content  marketing strategy we follow are: Define your goal Conduct research Content auditing Determine the type of content Publish and manage your content proper analysis and monitoring 3. ON-PAGE SEO On-page is the process of optimizing your web pages to rank higher. The main areas we focus to make your website top on search engines are: Keyword res...

CONTENT MARKETING STRATEGIES IN 2018

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Content is King! Content marketing  is a process of creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience and ultimately to drive profitable customer action. Content marketing strategy includes development, planning, creation, delivery and management of content. The purpose of content strategy is to create meaningful, cohesive, engaging, and sustainable content that attracts the companies target customers.  Content marketing strategy comes before SEO, social media, pay per click and more. The content should contain data which is more trusted, readable and informative . Competitors may have similar products and services as yours. The thing which we can make unique is different content- easily attract customers. Content marketing strategy includes:   Define your goal  Conduct research   Run a content audit   Choose a content manageme...

SEO IN COCHIN : SEO EXPERTS KERALA

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Search engine optimization is a methodology of strategies, techniques and tactics used to increase the amount of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine (SERP) — including Google, Bing, Yahoo and other search engines. White hat  SEO  utilizes techniques and methods to improve the search engine rankings of a website which don't run afoul of search engine (mainly Google) guidelines. Black Hat  SEO  exploits weaknesses in the search engine algorithms to obtain high rankings for a website. Two  Types  of  SEO  are: On Page Optimization and off page optimization. ON PAGE ACTIVITIES: Page Titles Meta Descriptions Meta Tags URL Structure Content Optimization H1, H2, H3,... H6 Tags Keyword Density Image Optimization OFF PAGE ACTIVITIES: Social Networking Sites Guest Blogging Blog Submission Article Submission PPT Submission Forum Marketing Directory Submis...

IMPORTANCE OF ONLINE MARKETING

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Online advertising also called online marketing or internet marketing or  marketing is a form of marketing and advertising which uses the internet to deliver promotional marketing messages to consumers. Consumers view online advertising as an unwanted distraction with few benefits and have increasingly turned to ad blocking for a variety of reasons. It includes email marketing, search engine marketing(SEM) , social media marketing, display advertising, search advertising and mobile advertising.Like other advertising media, online advertising involves both a publisher, who provides the ads to be displayed on the publishers content.Other potential participants include advertising agencies who help generate and place the ad copy, who do independent promotional work for the advertiser. ARE YOU LOOKING FOR BEST DIGITAL MARKETING AGENCY IN KERALA? BEST ONLINE MARKETING COMPANY IN KERALA SEO EXPERTS KERALA is the best SEO company in Kochi offering affordable Sear...

WHAT WOULD BE THE SEO COST IN KERALA?

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SEARCH ENGINE OPTIMIZATION is the way of improving your website ranking through different SEO techniques. SEO is important when you required to promote your brand or business online. It is important to check whether the SEO companies work on the right track and they provide monthly reports, keywords list properly and check your results are permanent.  Day by day users search millions of queries for their solutions or to check the quality or prices of different products and services.Now SEO becomes an essential part of every business to increase their online presence and leads. SEO process include on page and off page which includes meta tags, content creation, image optimization, link building and more. SEO is not that easy as google algorithms are changing simultaneously. SEO SERVICES: Social media marketing Online marketing Content Marketing E mail marketing Google Ad Words OUR SEO PACKAGES: Local SEO packages National SEO packages E commerce S...